The Big Picture in Carpet

The Big Picture in Carpet

We’ve seen a revolution in carpet fibers over the last couple of years. We’ve gone way past the old paradigm of taking a natural or synthetic fiber, dyeing it, treating it with a stain repellant, and weaving it into carpet. That’s why revolution is the right word—not only are many of the synthetic fibers we use today significantly sourced from renewable materials, like corn, but the colors aren’t dyed onto the fibers—the colors are actually born into the fiber when its created. When you see red, the red is the carpet—at a molecular level. The red can’t be taken out; not with the heaviest cleaner, not with bleach. So you don’t end up with carpet that looks worn where its been through heavy traffic then cleaned multiple times. You don’t get a spot where a tough stain has been worked on with a strong cleaner. Your carpet looks good and wears for a much longer period of time.

Smartstrand Fiber is substantially Naturally Sourced

If that isn’t enough, the new fibers have been engineered with one big difference in mind, softness. If you haven’t taken a look at carpet in a couple of years, you’ll be truly amazed with the level of softness to-the-touch that comes as standard equipment today. And it doesn’t wear away like it might if the effect came from some superficial finishing process—it’s built into the fiber itself the moment its made, and forever.

It’s a whole new world.